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Exploding Hispanic Population Creates Record Sales of Spanish Courses
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November 2004 -  DANVILLE, Ill.-- Spanish CD and book courses are selling like hotcakes at the nation's bookstores and on the Internet and there's no sign that demand will be slowing down anytime soon. Why the sudden love affair with Espanol? According to language expert Mark Frobose, best- selling author of Behind the Wheel Spanish, this buying passion can be traced to one major source: the exploding Hispanic population in the U.S. "Hispanics now constitute our nation's largest and fastest growing minority," said Frobose in a recent interview with Carlota Bradley of AP Network News in Washington D.C. "Hispanics turned out in record numbers in the recent presidential election and are now influencing our music, our cuisine, our economy, our politics, and even our language. Translation: Learning Spanish has never been more important for the average American." And what about learning English? Frobose states that Spanish-speaking immigrants are indeed learning English but that their numbers are so great that not even our large society can assimilate them quickly enough to avoid a linguistic traffic jam. "This huge and mostly Spanish-speaking community presents an enormous challenge and opportunity to the individual who is fluent in both Spanish and English," adds Frobose, author of Amazon.com's best- selling Behind the Wheel Spanish, Conversational Spanish in Nothing Flat, and Speed Spanish. Translation companies are reporting a record demand for their services and most privately owned businesses and even government agencies admit to giving preference to applicants who can speak both Spanish and English. Business owners, supervisors, and employees from all walks of life complain that knowing how to speak at least some Spanish would help them enormously in both their careers and their leisure time. How is the American public responding to this change? They're rushing in record numbers to buy Spanish courses at the nation's bookstores, on the Internet, and from Amazon.com. According to Frobose, who has penned and recorded over 60 foreign language titles since 1981, Spanish courses are selling over three times faster on Amazon.com and on their website at http://www.languagedynamics.com than any other language. "Spanish is where the demand is greatest," states Frobose. Mark Frobose is a well-known foreign language author and keynote speaker who has recently been a guest on major TV and radio programs such as FOX 5's Good Day New York and LA Insight. His Behind the Wheel foreign language CD series is rated as "Among the Best" and as a "Great Value" by Men's Health Magazine. His company, Language Dynamics also offers courses in French, Italian, German, Portuguese, Arabic, Mandarin Chinese, and English. His website at http://www.languagedynamics.com offers free audio lessons in different languages as well as free tips on how to learn to speak a foreign language quickly and easily. Courses may be purchased at http://www.languagedynamics.com, Amazon.com, and at libraries and bookstores nationwide.
Mark Frobose
Language Dynamics Inc.
217-442-4295
mfrobose@cs.com
http://www.languagedynamics.com
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