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Publishers Weekly, Library Journal and School Library Journal Launch New Seminar Initiative for School and Library Marketers: PubMarketing 2000
For a printable version of this release, please click here.
September 2000 - (New York, NY) - Cahners publications, Publishers Weekly, Library Journal and School Library Journal have teamed up with the Internet Monitor to launch a series of marketing seminars for publishers and professionals serving the education and library markets. The first seminar will be held on November 10, 2000 at the Sofitel Hotel in New York City. The focus of the seminar will be Internet marketing specifically for the school and library markets.
"As publishers of the leading professional journals for librarians and the publishing community, we are tracking publishing innovations and their impact on schools' and libraries' use the Internet to access and purchase information." said Ron Shank, Associate Publisher of Library Journal and School Library Journal. "As a service to the publishing community, this forum will help publishers understand and capitalize on the opportunities created by these new developments. Marketing channels and techniques are changing quickly as more publishers are developing web sites to publicize and sell products directly to the education and library markets."
Shank added, "We are partnering with the Internet Monitor, a company that has been conducting seminars on Internet marketing for publishers for more than two years. Their in-depth knowledge of the education and library markets coupled with their experience in developing web sites, Internet marketing programs, and Internet based products and services, make them an ideal partner to help us introduce our new series."
PubMarketing 2000 - Internet Marketing Focus will cover the following topics: an overview of Internet Marketing trends; using your web site to promote products and services; Internet marketing law and; driving traffic to your web site using online, off-line and integrated marketing strategies. The seminar will also include real time web site critiques of selected educational and reference publishers. There will also be a question and answer focus group session with a panel of librarians representing the K-12, Public and Academic library markets.
For more information and to register, visit the following web site at http://www.internet-monitor.com or call (303) 698-1467.
About Library Journal, School Library Journal and Publishers Weekly
Library Journal, School Library Journal and Publishers Weekly are professional publications that provide valuable insight and information about new releases, market trends, new products and the issues that challenge librarians, educators, and others involved in the purchase and recommendation of resources for school, academic and public libraries.
About the Internet Monitor
The Internet Monitor www.internet-monitor.com provides marketing intelligence for publishing companies who sell to schools and libraries including: strategic planning, development and execution of marketing plans, promotional and direct marketing, product development, competitive analysis, market research, web site audits, seminars and more. Their web site contains articles and marketing tips as well as a comprehensive resource section containing hundreds of links to industry statistics, magazines and associations, a comprehensive calendar of exhibits and conferences, and links to Internet marketing resources.
Ron Shank
Library Journal &: School Library Journal
(212) 463-6759
rshank@cahners.com
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