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1001 Advertising Tips by Luc Dupont
Learn how to create advertising that sells
For a printable version of this release, please click here.
August 1999 - Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service.
- Creating high-impact illustrations
- Using layout and typeface to generate business
- Color : what it can do for you
- Successful ways to write headlines and copy
- Seventy-two key words in ads
- Eleven ways to make your advertising more credible
- Pricing : a powerful weapon
- What kinds of slogan are the most effective
- Choosing a product name
- The importance of positioning your product or service
- Maximizing your results with repetition
- When to use testimonials and endorsements
- Comparative advertising : when to use it
- Contests & sweepstakes : pros and cons
- The power of corporate and brand logos
- The impact of zapping on TV ads
- Using promotion and sponsorship, and much more!
You will also find a collection of the most effective ads dominating the market in the past ten years.
According to Jeff Wong, of Young & Rubicam: "The marketing/advertising practitioner will find this book a useful resource, a user friendly reminder of things to remember while working on their next campaign. The ideas are organized in points supported by examples from past advertising campaigns and illustrated throughout with actual ads to supply a visual example and make ideas clear and memorable."
1001 Advertising Tips, is published by White Rock Publishing. It may be purchased at amazon.com and barnes&noble.com
Luc Dupont
White Rock Publishing
418-580-9019
ldupont@clic.net
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