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Publishers: Throw Out Your Crystal Ball
Groundbreaking Survey to Pinpoint Keys to Online Success
For a printable version of this release, please click here.
May 1999 - (SCOTTSDALE, Ariz.) - Publishers who want more information on how their online efforts stack up - and on how to improve them - no longer must rely on star-gazing, crystal balls or hunches. Less then a decade after the Internet was opened to commercial traffic, publishers are already mining worthwhile results from this new market medium. Just how well they've done, though, remains in the realm of speculation, intuition and anecdote. To answer this need, BookZone, which launched its own Internet services for publishers nearly five years ago, is sponsoring the BookZone Survey of Publishing Web Sites. Developed with the assistance of a leading polling and market research firm, the survey is being launched at BookExpo America and will be conducted for 30 days. Participants will receive a free copy of the final report, which will be available in September 1999. Non-participants may purchase the report for $250. The survey covers construction of the site, expectations and results, including traffic and site components. "It's time the industry got a good handle on what publishers are doing online and how they can do it better," observes Mary Westheimer, president of BookZone, Inc., the largest provider of Internet services to the publishing industry. With 7 million visitors annually, BookZone has served more than 1,100 publishers with Internet hosting, development and promotional services. Westheimer says the findings will allow publishers to see how their current efforts measure up in the marketplace, as well as what they should be planning for the future. "We've relied on anecdotal results for years," she continues. "I can relate success stories all day - we have one publisher who, based on current sales, conservatively projects revenue of $36,000 from his site this year and another that reports that the Web sales are accounting for 8 percent of their considerable revenue - but that doesn't tell us much about the big picture. This report will." For highlights from this survey, go to www.bookzonepro.com/surveyhighlights.html or contact BookZone by email at bookzone@bookzone.com, call 800-536-6162 (480-481-9737).
Mary Westheimer
Bookzone
1-800-536-6162
mary@bookzone.com
http://www.bookzone.com
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