By writing from the standpoint of more than 45 years of experience in the publishing field, author William Carroll has distilled his background into a step-by-step manual guiding self-publishers toward a profitable experience through current book manufacturing and marketing services supported by public relations resources.

The new release, Self Publishing Made Easy, leads an author from initial concept through writing to completion, computer-formatting the manuscript into book pages before editing, and pre-press modifications for economical publication.

Major portions of Self Publishing Made Easy detail professional methods of selecting a specific printing method while negotiating a reasonable production cost. Gaining effective publicity, with assistance of print and airwave media, is outlined as the most effective low-cost method of marketing a self-published book. Carroll's new title contains examples of successful book marketing by means of such public relations programs. In addition, Carroll reveals many techniques of self-selling by successful authors who market self-published titles during seminars, while lecturing, or by cooperating with local fund-raising projects.

The new 30-chapter, 284-page, soft cover Self Publishing includes extensive references supporting an author's project, a glossary of publishing terms used while evaluating printing bids, and an extensive index with hundreds of listings. The Glossary, Reference Section and Index total almost 60 pages.

Self Publishing Made Easy, by William Carroll, as ISBN 0-910390-63-0 at $25, is from Coda Publications, P.O.Bin 711, San Marcos, California 92079. Coda, founded in 1955, currently produces from two to five titles annually. Tele/Fax 760-744-3582. E-Mail to SDBooks@ADNC.Com or the URL www.sandiego-books.com. National distribution through Ingram, Quality, Baker & Taylor, Sunbelt.

Table of Contents

About This Book [A practical guide to self-publishing.]
Successful Book Publishing [Every chapter is outlined herein.]
Your Concept [How to nurture and idea into a success.]
Synopsis Preparation [This is your basis for a very good book.]
The Competition [On thoroughly researching today's market.]
Stop or Go? [About reducing the risks of self-publishing.]
Marry the Market [Identify prospective buyers for sales.]
Working Table of Contents [Thoughtful sequencing enhances sales.]
Words Per Chapter [Professional pre-planned book production.]
Writing to Fit [Adequate is enough, when writing a book.]
The First Reading [Here's where you enjoy the birth of a book.]
Copy Flow/Text Editing [Rewarding methods of editing the text.]
Drafts, Drafts, Drafts [Smallest chapter with biggest message.]
Computer Settings [Changing a manuscript into the book's format.]
Front and Back Matter [Title, copyright, reference and index.]
Proofing to Print [Overview of polishing for perfection.]
Paper Stock Selection [Paper choice controls 50% of book costs.]
Book Covers [Your most important of all decision areas.]
The Best Printing Price [Secrets of negotiating per-book prices.]
Evaluating Book Bids [Cost determines how much money you make.]
Sending It For Printing [Needful insurance for prompt delivery.]
Very Good Busy-Work [Organizing effective marketing programs.]
Your Books Arrive [Essential book distribution begins now.]
Marketing Your Books [Selecting appropriate marketing methods.]
Distributors, Jobbers and You [Their differences affect profits.]
Publicity (Print) [Book reviews and more are often available.]
Publicity (Radio/TV) [On-air appearances cost nothing.]
Sell Them Yourself [Many high-profit aspects in self-selling.]
Money In The Bank [Hints about charge cards and accounts.]
Will You Become Rich? [The Great and Gosh about book publishing.]
Glossary [A full-featured source of book publishing terms.]
References [Resources to support every self-publishing project.]
Index [Hundreds of entries for fast-finding.]

The only manual you'll ever need to publish a book.

From the initial concept to autographing sold copies of a book, everything is here for successful self-publishing. If you write with a pen, on a typewriter or through a computer, here are many ways to help yourself be more productive. Plus money-saving details which include formatting your book for the most effective use of text pages, selection of papers to reduce per-copy cost, and negotiating with printers for economical production.

Self-publishing an autobiography, genealogical report or any other book can be accomplished by using these professional guidelines from William Carroll's more than 45 years in the publishing business.

For more information, contact:

William Carroll
Coda Publications
760-744-3582
SDBooks@ADNC.Com
http://www.sandiego-books.com