The authors, George T. Haley et al., show how and why Overseas Chinese companies are even today achieving dominance in the Asia Pacific. In the wake of the Asian currency crisis, the authors analyze the strategies the Overseas Chinese use to create some of Asia's wealthiest and most successful financial empires. They tackle:

1. The differences between Eastern and Western business practices -- differences based on factors that go beyond culture to civilization;
2. The core competencies of Overseas Chinese strategic management;
3. The competitive advantages and disadvantages of Overseas Chinese network companies relative to Western multinationals;
4. The implications of the above for the future of both the Overseas Chinese and Western multinationals.

The book combines Western style scholarship with the authors' business experiences and interviews some of the most influential and reclusive Overseas Chinese patriarchs and their heirs -- representing well known companies, such as Acer Computers, and equally large, influential and competitive companies known mostly within the circumscribed networks of the Overseas Chinese, such as Wuthelam Group.

Rather than discussing long-dead military philosophers' strategies, "New Asian Emperors" analyzes the top Overseas Chinese businessmen's behaviors, words and interpretations. The insights in the book have lead to the following endorsements from internationally recognized scholars and top businessmen:

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Business at Northwestern University's Kellogg Graduate School of Management: "The authors have presented a masterly picture of how business is done by the Overseas Chinese."

Ho Kwon Ping, President of the Wah Chang Group and Chairman of the Singapore Institute of Management: "Most books on the Overseas Chinese business community have veered between extremes: either gushing with adulation, or portraying them as a semi-conspiracy. This book takes a balanced and holistic view, and weaves in the ethical and cultural traits of the Overseas Chinese with their management practices."

Ingo Walter, Charles Simon Professor of Applied Financial Economics NYU, Sydney Homer Director of the NYU Salomon Center, and Swiss Bank Corp. Professor of International Management, INSEAD: "The Overseas Chinese represent what is one of the most important economic and financial groups in the world....This book provides a thoroughly authoritative and balanced assessment of the Overseas Chinese in terms of their roots, the role of family structures, management practices, and approaches to dealing with overseas Chinese business groups...."

Bruce W. Stening, Professor and Executive Director, Australia Asia Management Centre, Australian National University: "This book should be core reading for anyone doing business in Asia."

Hermawan Kartajaya, President, Asia Pacific Marketing Federation: "In the new Asia, especially after the crisis, there will be more and more Overseas Chinese marketers. This book is very important for those who want to deal with them successfully in the market-based global economy."

For more details on New Asian Emperors (Butterworth/Heinemann, Oxford/Boston, December 1998) visit us at Amazon.com 02-2605460-9284835

INTERVIEW CONTACT
Dr. George T. Haley (Ph.D., University of Texas, Austin) Associate Professor and Director, Marketing and International Business Programs at the University of New Haven, has lived, worked and researched in the USA, Mexico, Singapore, Australia, and Thailand. Prior to entering academics, he worked in the private sector and consults with several domestic and international companies. He serves as Regional Editor, South and Southeast Asia, for the Journal of Business and Industrial Marketing, and serves on the Editorial Advisory and Review Boards of several other academic journals.

Address: George T. Haley 36 Quartz Lane, Paterson, NJ 07501 USA
Tel: (203) 931-6004
Fax: (973) 247-0914

For more information, contact:

George T. Haley
Haley & Associates
(973) 247-0912
gthaley@ibm.net