Why is he a good story? He turns small business owners into millionaires with his unique advertising techniques.

• Find out why Madison Avenue ad firms love to hate Roy Williams

• Jay Conrad Levinson, the master marketer and author of Guerrilla Marketing, LOVES The Wizard of Ads. He even calls Roy Williams a genius.

• Williams is on the cover of the June 22 issue of Radio Ink Magazine. Why does Radio Ink (the premiere magazine for the radio industry) call him: "Radio's Knight in Shining Armor"?

• Williams predicted McDonald's "Arch Deluxe" campaign was a lousy idea and it would fail miserably (it did!).

• Williams predicted Nissan's ads with the Japanese man saying "dogs love trucks" would not create consumer demand for Nissans. Williams was right. (His point is: dogs might love trucks but they don't buy tucks.)

• His ad firm had $21 million in ad revenues last year. Not a big deal EXCEPT when you know his clients are all small businesses. Why are small businesses across the U.S. using an ad man from small-town Buda, Texas? An ad man with no college degree. An ad man thoroughly outside the loop in advertising circles. How has he turned so many of his clients in 38 states into millionaires?

• If advertising companies know so much about advertising, how come they don't advertise their services? Roy Williams is -- to the tune of $2 million dollars that back his new book. The country is hearing 20,000 prime time, 60-second spots this July and August. It's a first in the book industry and it's a first in the advertising industry.

• Williams' shop is regarded as the premiere advertising firm for the diamond and jewelry industry, wholesalers and retail, nationwide. Why do so many jewelry store owners trust Roy Williams?

• Just 4 weeks after publication, The Wizard of Ads is the 7th most requested business book in America.

• This hot, new book is receiving national acclaim. Recent media include CNN, the Business News Network, USA Radio, Talk American Network, Guerrilla Marketing Newsletter, Creativity Magazine, Business Strategies, and Home Office Connections.

• Wouldn't you like to interview The Wizard?

For more information, contact:

Leann Phenix
Phenix & Phenix Literary Publicists
512-478-2028
lphenix@jumpnet.com