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PMA, Baker & Taylor Offer Innovative Program
Fee to go directly into marketing
For a printable version of this release, please click here.
July 1998 - Baker & Taylor (B&T), one of the largest wholesalers to the trade book market, and Publishers Marketing Association (PMA), representing more than 3,200 independent publishers throughout the United States, have agreed to offer a new program for publishers that do not currently have a relationship with Baker & Taylor.
New publishers that agree to enter into one marketing program presented by PMA during the first year of their relationship with B&T will have the $125 database fee waived.
The publisher agrees to the following terms: 55% discount; four free stocking copies of each title for two B&T warehouses; payment of freight to these warehouses; 90 day payment terms, and proof that the publishing company has entered a PMA-sponsored marketing program.
This offer is available only to those publishers that do not currently have a relationship with Baker & Taylor and is not retroactive.
For further information on this program, contact Mary Beth Rossetti at 908-218-3863; fax at 908-704-9315; or by email at rossetm@baker-taylor.e- mail.com.
Jan Nathan
Publishers Marketing Association
310-372-2732
info@pma-online.org
http://www.pma-online.org/
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