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Benchmark Publications Publishes Primer on Perceptual Control Theory (PCT)
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July 1998 - Making Sense of Behavior: The Meaning of Control by William T. Powers is the long-anticipated introduction to Perceptual Control Theory for lay readers. Bill Powers is chief theorist and founder of the Control Systems Group which this year celebrates its 25th year as an international coalition of scientists studying and modeling control theory as it applies to living systems.

This is Powers' first work for "the rest of us," his fifth on the topic of what is now known as Perceptual Control Theory (PCT). It's easy to read, sometimes very funny, and beneath the clean and simple surface, profound. A comprehensive bibliography points to the scientific foundation on which this book rests.

About Powers' first book, Behavior: The Control of Perception, Aldine de Gruyter, 1975, the great Carl R. Rogers wrote, "Here is a profound and original book with which every psychologist-indeed every behavioral scientist should be acquainted . . . a unique theory of the way in which behavior is controlled in and by the individual, a theory which should spark a great deal of significant research."

It has, and that book is in its fifth printing. Powers' scientific theory is taught in several graduate schools here and abroad, and is slowly gaining acceptance by scholars in the fields of education, cybernetics, medicine, mathematics and physics, as well as psychology and behavior.

Powers' "new" theory of the behavior of living control systems (from a cell to a community) is the result of his 30 years' study and experiment, shared by a group of dedicated scientists from a broad base of disciplines. They posit a fundamental change in the way we understand human behavior, and offer a scientific approach that has been successfully modeled and tested in the lab, in computer programs, and perhaps most significant, in troubled schools.

For information, call or write Benchmark Publications Inc. 65 Locust Avenue, New Canaan, CT 06840-5328, 203-966-6653. Fax 203-972-7129. Preview Powers' work at www.benchpress.com and reserve your copy by e-mail to benchmark@benchpress.com.

For more information, contact:

Ilona Sheehan, Marketing/Administration
Benchmark Publications Inc.
203-966-6653
benchmark@benchpress.com
http://www.benchpress.com



 
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