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Cyber Void Filled by No-Nonsense Book for Seniors
Author-Humorist Introduces the Internet to Seniors
For a printable version of this release, please click here.
July 1998 - Phoenix, AZ --- Nationally acclaimed speaker Richard A. Sherman filled a cyber-void recently by releasing his fifth book, Richard's No-Nonsense Guide to the Internet for Seniors. Sherman's book, recently mentioned on PAUL HARVEY'S nationally syndicated radio show, is the first to specifically address this target audience. This accomplishment runs on the heels of the announcement from the National Speakers Association that Sherman, who has presented more than 400 seminars nationwide, was named one of the elite eight chosen by the organization to participate in last month's International Speakers Showcase held in Atlanta.
It's not just the senior demographic who will welcome his new book. This truly is a "no-nonsense" book that fills a niche in a massive market that still leaves too many questions unanswered for computer neophytes. Although many shy away from the Internet due to lack of knowledge about computers and perhaps too many one-sided reports about the negatives of cyber-surfing, there are those who are finding their lives changed for the better as a result of using the Internet as a resource. Hundreds of thousands of relatively new Internet users now have at their fingertips everything they need to know about investments, health-care options, travel, recreation and locating lost relatives. Month after month, Sherman receives e-mails thanking him for opening the doors of this massive information system, teaching them how and where to look, all without being overwhelmed by the process. In a recent survey conducted by Excite, Inc, an Internet search engine, researchers found that 83 percent of seniors who do use personal computers log onto the Internet every day.
Internet usage is growing exponentially. Sherman estimates that while there are approximately 100 million users at present, that figure is expected to escalate to 200 million by the end of the century, less than two years away. The senior market, due to the baby boomer population, is escalating along with this phenomenon. That translates into this: seniors will soon be the largest demographic using the Internet.
In addition to providing web site addresses already in place as a solid source of information for seniors, Sherman addresses the more complex issues of hardware recommendations, selecting an internet service provider, and even easy-to-follow installation guides. His chapter on a Musical History of the Internet takes the reader back through the decades, matching the history of the internet with songs that provide a sense of familiarity to ease the fear of trying to learn about something so complex as the Internet by students who remember the appearance of the Correcting Selectric IBM typewriter as the most phenomenal invention since sliced bread.
His humorous approach provides a safe and non-threatening learning environment for those who might otherwise be intimidated by the complexities presented by facing a massive interactive library on a 13-inch screen. Founder of two global, interactive communities on the Internet, Sherman serves on the board of directors and is former web administrator of a unique crime prevention Web site. He is active in the senior community as a frequent talk show guest and author of "Ask Mr. Modem," a humorous, yet informative column that appears in 21 state and regional Senior World newspapers. He has collected so many accolades and anecdotes from his newsgroups and his teaching, that fans shouldn't be surprised if a new book comes out next year. Sherman is currently doing radio and television interviews as he travels throughout the country giving seminars and promoting his book. Sherman's book sells for $19.95 ($17.95 to seniors) and can be ordered by calling 888-404-7927.
Kate Kitchen
PR Plus, Inc.
602-946-7124
prplus@primenet.com
http://www.seniors-guide.com
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