Unlike books on self publishing that simply list what to do and when to do it, MAXIMUM EXPOSURE Marketing System leads publishers through a guess-free, step-by-step promotion process. Complete with a targeted database of book clubs, pre-publication reviewers and mainstream media targeted for each publisher's selected topic, the blueprint comes in an information-packed 3-ring binder. Tabs, pockets and disk holders get the promotional campaign organized in a flash, and help the publisher keep it that way! Easy-to-complete worksheets lead the publisher through selecting databases, Internet searches, media follow-up and more. For more information call MarketAbility at (303) 279-4349 or toll free at 1-888-55-TWIST.

"Small publishers often have more time than money, yet want to get maximum exposure for their books. They need access to the same techniques that professional public relations firms follow," says Kim Dushinski partner at MarketAbility and co-creator of the system. "MAXIMUM EXPOSURE Marketing System helps publishers who need the expertise of a publicity firm who would charge $10,000 - $20,000 to plan and implement a campaign, but can't afford or choose not to hire one."

"MAXIMUM EXPOSURE Marketing System helps mid-sized publishers when they've grown just enough to hire a publicist, but want to keep more control over their promotions," adds Tami DePalma, cohort and business partner of Dushinski. "I don't think Random House or Simon and Schuster will ever buy copies for their publicists, but you never know."

MAXIMUM EXPOSURE Marketing System is available by calling (303) 279-4349 or toll free at 1-888-55-TWIST. Cost to license for one title is $1200 and includes an up-to-date database of up to 300 targeted mainstream media contacts, plus book clubs and pre-publication reviewers. An upgrade including a complete database of over 19,000 media contacts is only $1495. Additonal licenses per title are $225 each.

MarketAbility, Marketing and Public Relations with a Twist, provides publicity and promotion products and services for book publishers. They have promoted non-fiction titles, including business, self-help, relationships, travel and parenting. They've made thousands of placements on radio, TV and in newspapers and specialize in cost conscious campaigns to target trade journals and Internet marketing. Their secrets and strategies are compiled in MAXIMUM EXPOSURE Marketing System.

10. They need a customizable Marketing Action Plan advising when to Follow the Rules, when to Bend the Rules, and when to Break the Rules of the Publisher's Promotion Game.

9. Having a clearly defined Target Market Profile - a list of people interested in promoting or buying your book - will make promotion easier, cheaper and more effective.

8. It's not what you know, it's who you know - publishers will get unlimited use of an up-to-date Media Database (on disk) of pre-publication reviewers, radio, television, magazine, trade journal and newspaper contacts.

7. Creating a professional, Catch-Their-Eye Media Kit couldn't be easier with our template designs.

6. The You-Can-Do-It Follow-Up Program generates results from media kits and makes follow-up calls easier than imaginable.

5. A realistic look at Bookstore Signings shows what they accomplish and how they support the long-term campaign.

4. Launching an Internet Attack! will increase global exposure and drive people to the publisher's website to order books

3. Publishers need to know how to use their stack of Media Clippings to sell more books to groups, garner other media placements, add credibility to the media kit and establish their author as an expert on his or her topic.

2. The Larger-Than-Life Resource Section will introduce them to associations to join (most of which have awards), books to rely upon, Internet sites to search, and industry experts to guide every aspect of campaign.

1. They want to sell more books!

For more information, contact:

Tami DePalma
Marketability
(303) 279-4349