"Most businesses are sorely unprepared for a crisis," said Caponigro who has helped clients manage more than 100 crisis situations during his 19-year public relations career. A common mistake is thinking that crises are only those disasters read about in newspapers or seen on television - plane crashes, shootings in the workplace and product tamperings. In reality, most businesses fail to prepare for the more common crises, such as lawsuits, employee layoffs, quality problems, negative media coverage and poor financial performance.

"It takes years to establish a solid reputation in business and it can be destroyed in the matter of minutes by a poorly managed crisis," said Caponigro. He is the President & CEO of Caponigro Public Relations Inc., based in the Detroit suburb of Southfield, Michigan, one of the Midwest's most respected public relations counseling firms.

THE CRISIS COUNSELOR helps any business - from a major manufacturer to the neighborhood dry cleaner, from a hospital to a law firm - survive the unanticipated inevitable crises that await them. The book recommends a new way of thinking in business today - a mindset that encourages advance planning, fixing problems before they turn into crises, and helping a business insulate itself from future crisis situations.

THE CRISIS COUNSELOR: The executive's guide to avoiding, managing and thriving on crises that occur in all businesses is available at most major bookstores or can be ordered by calling (800) 247-6553, visiting the book's Internet website at www.crisiscounselor.com or through www.amazon.com.

Found inside the covers of THE CRISIS COUNSELOR:

• The seven steps to prepare for and manage a crisis
• 15 crises that can happen in any business
• 10 mistakes made most often by businesses when faced with a crisis
• The 10 outcomes of a mismanaged crisis
• Four benefits of a well-managed crisis
• More than 30 examples of crisis situations with "lessons to be learned" for each
• Bulleted answers and advice to more than 100 questions

INFO-PACKED REPORTS INCLUDED IN MEDIA KIT FOR YOUR USE.

Back cover testimonials that attest to the potential impact of THE CRISIS COUNSELOR:

"Jeff Caponigro has hit a home run with THE CRISIS COUNSELOR. It's great to see a book that is so practical and easy to understand."
Thomas S. Monaghan
Chairman, Domino's Pizza, Inc.

"THE CRISIS COUNSELOR can be an important guide for business leaders in providing insight into situations they may encounter but never have experienced."
Harold ("Red") Poling
Chairman (Retired), Ford Motor Company

"THE CRISIS COUNSELOR provides workable, practical tools to help organizations prepare for a crisis. Government leaders would do well to heed Jeff Caponigro's instructions."
Mayor Dennis W. Archer
City of Detroit

"From the nation's capitol to the local PTA, THE CRISIS COUNSELOR will equip the reader to manage a situation before it becomes a crisis."
Alvenia Rhea Albright
National Director for Diversity Marketing, American Express Company

For more information, contact:

Kim Dushinski
Marketability
(303) 279-4349